Rush Limbaugh, always a positive optimistic message.

RUSH WAS LIKE FAMILY OR A BEST FRIEND

HIS AUTHENTICITY WAS HIS MAGIC

I have always been a radio listener,  from pre-television listening when going to bed, until always on as I worked or drove. As a family, we listened to radio in the late 40's and early 50's when we went to bed until we fell asleep, Amos and Andy, Jack Benny and others. Later I remember listening to the Lone Ranger and other stories at bed time.

Later in life I was always self-employed and while I worked at auto body, furniture restoration or in a retail environment, I always had the radio on. I remember listening to Garner Ted Armstrong and Bob Grant in the late 70's and early 80's.  Most of these programs were 30 to 60 minutes and only a minority of programming dealt with politics or other talk radio. Most programing was music and news and weather.

Rush Limbaugh came on the scene in 1988, at the end of the Reagan presidency. If I remember right, the left's big talking point and issue was homelessness, this was before national healthcare. Rush was excellent at dissecting their rational, pointing out the causes and solutions and at the same time playing songs like " I ain't got no home". 

Rush's success was that he validated the thoughts and opinions of millions of American's, who.up until then were discounted and ignored by most of media. Many were outraged that he would dare  to challenge the endorsed opinions. He was successful because he was real, he really believed what he said and so did millions of Americans.  He was able to present his opinions in a entertaining, sometimes humorous and optimistic way.

It was amazing that he could do a talk show, with him doing the vast majority of the talking, that was entertaining, enlightening and insightful. He did this for 3 hours a day, 5 days a week. If anyone has done speeches we know that after 20 minutes people start to loose interest. Rush had new material everyday and keep listeners attention for the whole 3 hours. It is a feat that is unlikely to be duplicated.

Again, his success was due to his authenticity, he believed what he said and would back it up with good arguments. He loved America and the opportunity it provides. He believed, as many conservatives, that all people have talents to make them successful, what is needed is cultivating those talents, doing something that you love and working hard..

Rush loved doing radio. He started out in Sacramento, California, was the announcer for the Kansas City Royals and finally found his place at age 37 in his famous Rush Limbaugh show. 

He was successful because he was authentic, loved what he did, and worked very hard.