What has happened to Disney?

A COMPANY THAT HAS MADE ITS LIVING WITH CHILDREN SHOULD BE MORE OBJECTIVE IN THEIR POSITION

THEY MAY HAVE DAMAGED THEIR BRAND PERMANENTLY 

The Disney corporations stance against a Florida law that attempts to shield children under 8 from controversial sexual subjects in schools is an eye opener for many. Why is Disney taking a stand on this subject? 

There has been rumors and allegations before about Disney and their introducing subtle sexual messages in their entertainment, until now, most considered this in the eye of the beholder, but now they can expect to be under closer scrutiny. This, coupled with the appearance that they were partly motivated by pressure from their staff that work at their entertainment parks. It has given the appearance that much of the staff identify with the LGBTQ movemnt.

Why is their staff composed of this fringe minority in what appears to be a majority of their workers? Are these workers given priority hiring by Disney?  Why is such a large segment of this group interested in working at a children's entertainment park?

It is sort of amazing that the Disney executives would not have considered the repercussions of the appearance of their stand on this issue. So far, they have not clarified or walked back their position of fighting to overturn this law. 

So far their stock has dropped about 15% this year and I personally have been told by several women investors that they are liquidating their Disney stock. Whether this distancing from Disney is a long term trend or just blip remains to be seen, but I would expect their theme parks to be under much closer scrutiny. You can expect that some will no longer view Disney as a family entertainment destination.

There was a time when most companies made it practice to stay out of controversial political positions, not today when it seems there is pressure to take sides on every issue. This is much more relevant when a company who makes its living appealing to children makes it known that it is going all out to overturn a law that attempts to insure and protect the innocence of children.