The evolution of political advertising.

 TEXT MESSAGES AND STREAMING ADS 

A LOT OF WASTED MONEY

I assume we have all been overwhelmed by the number of text messages during this political campaign. I finally started to reply stop to all of them, I just could not take it anymore. While momentarily they would stop, they would soon resume. I can only assume that campaign consultants are getting paid for the number of text messages they send out. While communication is always good, it has become very annoying. 

I no longer get any cable news, but do watch plenty of streaming debates, interviews and Youtube has more political ads than I have ever seen. At least you can click them off after a short time. You need to keep the controller in your hand. 

Old standby, U.S. mail was another heavy lift, with multiple mailings every day. I suspect these mailers are probably around $2.00 a piece. The consultants most assuredly will be in Florida on the beach sooner and longer after this election season. It is estimated that 2024 will be a record amount with near $15 billion spent on federal elections.

I don't get newspapers, but I suspect they are not profiting much from campaign advertising. I suspect their failure to endorse is a result of their dying revenue from being so biased.

Campaigns could have saved plenty, but when you give consultants a free reign they will show you how to spend money quickly.

A few ideas for campaigns in the future, if we will have campaigns in the future. One would be to identify super voters who are committed to your campaign early on, I suspect many were committed months before the election. Eliminate text message and mailers to these people and save the money. As for fundraising 1 regular appeal would be best, on a timed basis or a commitment for a monthly donation, then stop begging for money every day.

A weekly text message with updates would most likely be read, rather than overwhelming the recipient with dozens everyday. Maybe slightly less money would be raised, but much less would be wasted.

Well, maybe it is at least over after tomorrow, unless, we will be seeing appeals for money to contest irregularities and other possible election problems. Then of course it is time to ready for the 2026 elections.