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Tuesday, August 11, 2020

Is Telephone polling becoming obsolete?

WHAT CAN REPLACE TELEPHONE POLLING AS AN ACCURATE GAUGE OF PUBLIC OPINION?

ARE POLLING COMPANIES THE NEXT CASUALTY OF THE DIGITAL AGE?


A lot of questions asked, but is polling even now possible? Many people no longer have a land line phone and those that do rarely answer calls that are not recognized. Most rely on an answering machine to screen calls and only return those that they really want. Cell phones all have an ability to indicate the number calling, many do not answer unrecognized callers. Leave a message if you want to talk to these people.

It is very likely that polling companies are mostly winging it in the hope to survive in today's environment. They are likely to go the way of stock brokers. Maybe they can find a way of obtaining accurate information, but the old telephone based polling methods are likely to become a thing of the past. 

Same goes for political calls at election time. I believe they have become a big waste of time. You are lucky to get a 10% answer rate and that is when you are calling friendly party members. 

Emails are now going in the same direction, we are all overloaded with emails and text messages, which result in a numbness to it all. We have become overwhelmed by information. Please, we don't need any more information that we don't really want.

It appears that the information age has brought political communication fully back to the old tried and true door knocking and personal communication. This is still very effective, but very time consuming and hard work. In a local election even up to U.S. Representative it would be wise to scrap all the media and knock on doors night and day. 

Television is still a formidable tool, but even this media is not quite what it used to be. In conversations with many, on both sides of the isle, they are tuning out news and commentary shows and switching to streaming programming like Netflix.  Many have just had enough of it all.

The only true poll will be at election time, lets hope that we can keep that honest and accurate.

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